ABOUT
SUPERIOR UK

For generations, Superior Automotive UK have been the preferred choice of funeral directors looking for specialist fleet vehicles, quality used vehicles, and expert customisation. We are proud of our reputation as friendly, honest experts who always go the extra mile to ensure our customers are looked after.

We are an independent family owned and managed company, with a relatively small team of people. We know the funeral profession (and the automotive industry) inside and out. Our advice, knowledge, and service levels are rooted in a deep respect and admiration for the businesses we serve.

We are the official sole supplier of Pilato vehicles to the UK and Republic of Ireland. Through our exclusive connection with Pilato and Mercedes-Benz, we can bring you some of the most outstanding and cutting-edge funeral vehicles in the world.

Our offices and workshop are in Aldermaston near Reading, Berkshire, and we have a second home at the Pilato factory in Italy. We regularly accompany customers to visit the Pilato’s factory and design centre.