Dublin-based independent funeral director Brian McElroy recently took delivery of their fourth Superior Vito removal vehicle. The firm, run by Managing Director Brian McElroy and General & Transport Manager Eric McCormack, serves families in Dublin and surrounding areas from its four branches.
Brian McElroy worked in the funeral industry for many years before opening his own business in 2006; the company has since gone from strength to strength, evolving from a one-person operation to a thriving funeral firm conducting over 1000 funerals a year with 30 full-time professional staff and multiple part-time staff who remain committed to working with bereaved families in their community.
Brian McElroy Funeral Directors run a Mercedes Fleet across the business with four hearses, five limousines and three Vito removal vehicles from Superior UK Automotive Ltd.
Eric McCormack, who manages the firm’s fleet, explains how Superior’s Vito removal vehicles fit into the more traditional values and practices of funerals in Ireland.
Eric commented, “When we saw the Superior Vito at the NFE many years ago, we were very impressed with its sleek design and hearse-like interior and knew it would be perfect for us – families have found our Vito’s to be professional, discreet, and ‘they’ very much accept them as an appropriately dignified first call vehicle.”
All four of the firm’s Superior Vitos are high-spec Mercedes-Benz Vito L2 vehicles fitted with privacy glass, VIP appointments and Superior’s market-leading ‘Rise&Fall’ decking system. The previous vehicles have all featured black metallic paintwork; however, for a change, this latest vehicle is a stylish grey metallic.
Eric commented, “The staff love Superior Vito’s; they are comfortable to drive, reliable and easy to use in day-to-day operations.” He added, “We are proud of our vehicles and the service they enable us to provide.”
Superior’s Greg Platt has taken care of each order from McElroy’s, including the most recent February delivery.’
Eric commented, “Greg has delivered first-class service with every vehicle we have purchased; excellent vehicles paired with excellent service is why we return to Superior every time.”