The Heart of England Co-operative have always been a forward-thinking business. Their fleet are a key part of their brand’s modern image, so when it was time to purchase a new limousine, they asked Superior UK to help source a brand new Binz.
Darryl Smith is the Heart of England Co-operative Society’s General Manager of Funerals. He told us why they continue to choose Binz vehicles to update their fleet. “Our fleet of 4 first-call vehicles is really eye-catching,” he explained, “with Flint Grey dark metallic paintwork, with colour-coded bumpers, alloy wheels and tinted glass. We love the look of the vehicles and we get lots of positive comments from our client families. We have always been impressed by the quality of the Binz vehicles, with great coachwork and detailed finish, and of course the fuel economy of the BlueEFFICIENCY models helps us stay competitive.”
Kevin Smith, from Superior UK, told us why he is always delighted to assist Darryl and the Heart of England Co-operative. “Darryl has many years experience in the funeral industry and understands how the right choice of vehicle can make a significant impact on a funeral firm’s image,” he said. “Limousines need to be safe, comfortable and reliable but it’s the finish and details which help build awareness and trust with families. It is a pleasure to help Heart of England expand their fleet. Darryl’s choice of the Tenorite Grey paintwork, with bespoke details on the cars, really makes their fleet stand out.”
The latest limousine to be delivered to Darryl is part of a continual programme which keeps the Heart of England Co-operative moving forward.
Superior UK looks forward to being of service to Darryl and his colleagues in the future as they expand their fleet and keep their company image fresh and distinctive.
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