Grady’s, the family owned firm of funeral directors in Hayling Island, have been providing an individual and personalised funeral service for over 120 years. They have recently chosen Superior UK as their new supplier for funeral vehicles.
Jane and her husband Peter run the business as a partnership with their two children and son-in-law also working within the business (representing the 6th generation to do so). Jane Grady, representing the 5th generation of the Grady family, explains why they are so pleased with the Binz hearse which has recently joined their fleet.
“Our business has a long history of quality in everything that we do. We need to partner with specialist suppliers who match our dedication to quality; those who understand how important attention to detail is when it comes to funerals. Our customers have confidence in us and, in turn, we need to have confidence in our suppliers – and in our vehicles.
“The Binz hearse we have recently received from Kevin Smith at Superior UK is the first vehicle to really excite us in some time. It is not only outstanding quality but has that wow-factor.”
Jane says that it is not just the Binz vehicles which impressed her about Superior UK, but the customer service. “We came across Superior UK through a contact within Binz and were impressed by the entire set up of the company. Kevin is great to deal with. He has a deep understanding of our industry and of the funeral vehicle business and is able to immediately understand what we are looking for. He explains things at every step of the way, and it is refreshing that he has so much influence. He provides a direct route through to the factory and makes the process much smoother.”
The team at Superior treat every order as an important project, as Grady’sdiscovered. “Perhaps it’s because Superior UK are a family business, but it does feel as if they really care,” says Jane. “They are far more than staff members and we are more than just a customer. It seems as if Kevin understands the specific needs and pressures of the funeral industry. If he promises something, he delivers, and he’ll go out on a limb to do so. We all like dealing with him.”
The Binz hearse is doing well at Grady’s. “We really like the look of it,” says Jane. It’s smart and looks the part, with the amazing glass roof which lets light in on the coffin and floral arrangements. We have used it in the evening and it looks particularly stunning then with the lights on. My son likes the clever gadgets and fittings, like the extra storage space in the drawers. And it’s wonderful to have air conditioning which really works! That was invaluable this Summer.”
Grady’s are looking to replace their current limousine within the next two years and will ask Superior UK to help them find the ideal vehicle when the time comes.