“We wanted to update the first call vehicles in our fleet,” said the Heart of England Co-operative Society’s General Manager of Funerals, Darryl Smith, “and the obvious decision was to ask Superior UK to help us with vehicles which fit with our modern look.”
The Heart of England Co-operative Society is one of the most successful co-operative businesses in the country, and Darryl’s current position in the business marks more than 30 years experience in the funeral profession, of which 6 years are with the Heart of England Co-operative Society.
The Heart of England Co-operative had previously updated part of their ceremonial fleet with two new Mercedes Benz hearses and four matching Mercedes Benz limousines from Superior UK. These attractive vehicles were commissioned in the funeral firm’s own colour choice of Tenorite Grey with bespoke details including the AMG sport pack’s front and rear bumpers, along with stylish 5 spoke alloy wheels.
The two new Vito first call vehicles from Superior UK were designed to closely match the six ceremonial vehicles, resulting in a fleet for the Heart of England Co-operative which is as eye-catching as it is reliable and efficient.
“We asked Superior UK to provide us with our new vehicles for a number of reasons,” explained Darryl. “We have built up a close relationship with Kevin and the Smith family, and know we can rely on them to provide us with the best vehicles, advice and support. They really understand the direction in which we want to take the business, and they appreciate that our vehicles are an important part of this. I know we can trust them to deliver.
“And we’re very keen on Mercedes-Benz vehicles, particularly the BlueEFFICIENCY models, which are safe, efficient and environmentally sound with great fuel economy.”
The Mercedes Benz Vito first call vehicles are striking, in Flint Grey dark metallic paintwork, with colour-coded bumpers, alloy wheels and tinted glass. “We’re extremely pleased with the vehicles,” said Darryl. “They were specifically designed to look more like an executive people carrier rather than a private ambulance. So far they have been very well received, and our colleagues who drive them seem impressed, too. The new features like cruise control, speed limiter, integrated blue tooth, air conditioning and increased horsepower make them more enjoyable to drive whilst the hydraulic rise and fall decking gives us extra confidence in our approach to health and safety.”
The Heart of England Co-operative Society’s eight-fleet line-up of stunning grey Mercedes Benz vehicles from Superior UK is the perfect illustration of this modern, forward-thinking funeral business outlook. Their choice of vehicle is not the only innovative business decision they’ve made recently. Darryl is excited about the recent launch of the Heart of England Co-operative Society’s funeral app, designed for iOS devices, as it is one of the first Co-operative’s in the UK to use this type of technology in their funeral division.
Superior UK are proud to be the chosen automotive partner of such a successful and cutting-edge co-operative business and are delighted to provide quality vehicles which help Darryl and his team demonstrate their modern image whilst delivering on traditional values.