A stunning new PilatoMercedes fleet for Richards Funeral Services – the firms third set of vehicles from Superior UK

Richards Funeral Services Ltd, a popular and well-respected independent family funeral firm based in Wales, has been delivering funerals across Aberdare, the Cynon Valley and Mid Glamorgan since 1993.

The firm recently took delivery of a brand new Pilato hearse and two Lyra limousines; this cutting-edge PilatoMercedes fleet is the third fleet of vehicles from long-term suppliers Superior UK Automotive Ltd.


James Richards, the third generation of the family to lead the business as Senior Funeral Director, explains why Superior UK has always been the go-to first choice for Richards Funeral vehicles.
James commented, “Superior UK have supplied our vehicles for decades; my father Allen dealt with Peter Smith many years ago before his son Kevin took over the business; I have been using Superior for all our fleet requirements since 2000”.

He added, “The quality of the used Mercedes fleet vehicles and the level of service we have experienced with Superior through the years has been excellent – we have no reason to go elsewhere. We trusted Kevin and his team to supply our first brand-new fleet and were not disappointed”.

Richards Funeral Services has built its reputation on dignity and excellence; the Richards family upholds this standard in every aspect of the funerals they direct, from the professional yet personal care given to grieving families to premises and vehicles.

“Funeral firms can never get too far behind with the market or they may never catch up – hence the decision to invest in our new fleet;” said James, “We chose Superior’s Pilato vehicles because of the stunning aesthetics, the space and light within the vehicles and the excellent functionality”.

He added, “We are all proud to be a part of the Aberdare community and to have the privilege of directing funerals for the families within it – we want to give our very best and our fleet of beautiful vehicles help to make that final journey a special one”.

Kevin Smith, Superior UK Managing Director, commented, “It has been wonderful to work with the Richards family as long-term customers; we truly appreciate their business”.